The project was a pitch for Flexicar to promote the location of new pods. The challenge was to promote the brand while standing out in the crowded car-share market, attracting new members, and educating potential customers on how the service works. My goal was to integrate the designs into Melbourne’s unique visual ecosystem.

I focused on connecting Flexicar with everyday Melbourne life. Starting with sketches from the brief, I then visited the locations, photographing the streetscape, and drew from my own experience as a pedestrian. This immersion helped ensure the design resonated with the local scene.

The final designs included custom maps, a photo recipe, social media posts, stickers, motion graphics, and a poster. These assets educated potential users and showcase Flexicar's presence in Melbourne.