This project is for a sole trader in construction.
The challenge was to create a minimal and unique logo that tells a meaningful story. The logo and identity must reflect the client’s clear vision and craftsmanship as a builder.
To address these challenges, I drew inspiration from building materials and the client's grounded, utilitarian personality.The process began with consultations and sketching. Later, photography and further research. I have created the copy “Beyond Bricks and Mortar: Master Builder's Vision”, to paint a picture of the client. I focused on incorporating natural colours and textures into each design.
The recent logo fuses the slavic alphabet with the roman, symbolizing the client’s personal story and ties to many communities. This logo is both minimal and meaningful.
The project is ongoing, including revisions and website design to complete the launch.