This project was a proposal for a fragrance business, Goodies. Goodies' direction is fun, bold, and positive. I used to sell fragrances & drew inspiration from my experience. The design process for this project was like a shaken-up soft-drink exploding.

The challenge was to create cosmetic packaging that stood out in a crowded market. The design needed to convey the scent of the products, with nods to food. The speculative nature of the pitch required designing with minimal client input.

To address these challenges, my proposal was to create custom cheeky fruit stickers to describe notes. I achieved this by developing hand drawn cartoons paired with yummy colours. The pairings allow consumers to intuitively connect the design with the scent.

Given the speculative nature of the pitch, I leaned into the creative process. For me, that looks like freehand illustration and trying my hand at copywriting. The end result was packaging that was fun and evocative, capturing the spirit of the brand.